Kevin Hull

Journalist. Educator. Researcher.

Research

My research focus is how sports broadcasters are using social media to engage viewers, sports organizations, and athletes. I also enjoy taking a closer look at topics involving sports, television broadcasting, and education.

Academic Publications
If you do not have access to the journals linked through the DOI for each paper and would like a copy of a specific article, please contact me through email. I am more than happy to provide one.

Underlined co-author names: Graduate student advisee

Hull, K. (accepted for publication). Self-presentation techniques used by local sports broadcasters on Twitter. The Journal of Social Media in Society.

Karimipour, N., & Hull, K. (accepted for publication). Minimized, not medicalized: Media framing of concussions in the NFL on ESPN.com. Journal of Sports Media.

Kim, J. K., Ott, H., Hull, K., & Choi, M. (accepted for publication). Double Play!: Examining the relationship between MLB’s Corporate Social Responsibility and sport spectators’ behavioral intentions. International Journal of Sport Communication.

Luchsinger, A., & Hull, K. (accepted for publication). Teaching with tech: Supplemental instruction using YouTube for the millennial generation. International Journal of Social Media and Interactive Learning Environments.

Hull, K. (2017). An examination of women’s sports coverage on the Twitter accounts of local television sports broadcasters. Communication & Sport, 5(4), 471-491. doi:10.1177/2167479516632520

Kim, J. K., & Hull, K. (2017). How fans are engaging with baseball teams demonstrating multiple objectives on Instagram. Sport, Business, Management: An International Journal, 7(2), 216-232. doi:10.1108/SBM-01-2017-0002

Hull, K., & Dodd, J. E. (2017). Faculty use of Twitter in higher education teaching. Journal of Applied Research in Higher Education, 9(1), 91-104. doi:10.1108/JARHE-05-2015-0038

Hull, K. (2016). Did I tweet that?: Local sports broadcasters are not using Twitter how they think they are. Journal of Sports Media, 11(2), 22-44. doi:10.1353/jsm.2016.0010

Hull, K. (2016). “I love Twitter”: A case study exploring local sports broadcasters’ impressions of Twitter. International Journal of Sport Communication, 9(4), 519-533. doi:10.1123/IJSC.2016-0071

Hull, K. (2016). Examining local sports broadcasters’ use of Twitter to cross-promote on-air and online content. Journal of Media Business Studies, 13(4), 241-256. doi:10.1080.16522354.2016.1232913

Hull, K., & Kim, J. K. (2016). How Major League Baseball teams are demonstrating corporate social responsibility on Instagram. The Sport Journalhttp://thesportjournal.org/article/how-major-league-baseball-teams-are-demonstrating-corporate-social-responsibility-on-instagram/

Hull, K., & Lee, J. W. (2016). Blazing a trail…or blazing saddles: A case study of players’ social media response to the decision to drop UAB Blazer football. Journal for the Study of Sports and Athletes in Education, 10(3), 151-163.  doi:10.1080/19357397.2016.1238178

Armstrong, C. L., Hull, K., & Saunders, L. (2016). Victimized on plain sites: Social and alternative media’s impact on the Steubenville rape case. Digital Journalism, 4(2), 247-265. doi:10.1080/21670811.2015.1040043

Hull, K. (2016, April). A lack of Twitter training for broadcasters. Journal of Media Education, 7(2), 32-40. http://en.calameo.com/read/000091789f4503b6749d5

Schmittel, A., & Hull, K. (2015). Shit got cray cray #mybad: An examination of the image repair discourse of Richie Incognito during the Miami Dolphins bullying scandal. Journal of Sports Media, 10(2), 115-137. doi:10.1353/jsm.2015.0009

Hull, K., Reichart Smith, L. M., & Schmittel, A. (2015). Form or function? A five-year examination of ESPN The Magazine’s “Body Issue.” Visual Communication Quarterly, 22(2), 106-117. doi:10.1080/15551393.2015.1042159

Hull, K., & Coffey, A. J. (2015). An examination of shared services agreements within U.S. local television markets. Journal of Media Business Studies, 12(2), 138-151. doi:10.1080/16522354.2015.1053344

Hull, K., & Schmittel, A. (2014). A fumbled opportunity?: A case study of Twitter’s role in concussion awareness opportunities during the Super Bowl. Journal of Sport and Social Issues, 39(1), 78-94. doi:10.1177/0193723514558928

Hull, K. (2014). #Fight4UNCWSwimandDive:  A case study of how college athletes used social media to help save their team. International Journal of Sport Communication, 7(4), 533-552. doi:10.1123/IJSC.2014-0030

Hull, K. (2014). A hole in one (hundred and forty characters): A case study examining PGA Tour golfers’ Twitter usage during The Masters. International Journal of Sport Communication, 7(2), 245-260. doi:10.1123/IJSC.2013-0130

Hull, K., & Lewis, N. P. (2014). Why Twitter displaces broadcast sports media: A model. International Journal of Sport Communication, 7(1), 16-33. doi:10.1123/IJSC.2013-0093

Hull, K. (2014). Using Facebook in the classroom. International Journal of Social Media and Interactive Learning Environments, 2(1), 60-69. doi:/10.1504/IJSMILE.2014.059692

Book Chapter

Sanderson, J., & Hull, K. (2015). The positive side of social media: Encouraging developments from sport. In D. Coombs, & S. Collister (Eds.), Debates for the digital age: The good, the bad, and the ugly of our online world (Vol. 1, pp. 23-38).

Refereed Conference Papers
Underlined co-author names: Graduate student advisee

Hull, K., Kim, J. K., & Stilwell, M. (2017, August). Fotos de Béisbol: An Examination of the Spanish-language Instagram Accounts of Major League Baseball Teams. Paper presented at Association for Education in Journalism and Mass Communication (AEJMC) 2017 National Conference (Minorities and Communication Division), Chicago, IL. WINNER: Minorities and Communication Division Third Place Faculty Paper

Kim, J. K., Ott, H., Hull, K., & Choi, M. (2017, May). Double Play!: Examining the relationship between MLB’s Corporate Social Responsibility and sport spectators’ behavioral intentions. Paper presented at the 67th International Communication Association (ICA) Annual Conference, San Diego California.

Hull, K., Lee, J. W., Zapalac, R., & Stilwell, M. (2017, April). Orchestrating the #HTownTakeover: Social media agenda setting and university branding at the University of Houston. Paper presented at College Sport Research Institute (CSRI) Conference on College Sport, Columbia, SC.

Stilwell, M., & Hull, K. (2017, April). Your home for football (and not much else): How the SEC Network and Big Ten Network use Instagram to Promote Sports. Paper presented at College Sport Research Institute (CSRI) Conference on College Sport, Columbia, SC.

Hull, K., & Harrison, G. (2017, March/April)Win and all is forgiven”: Media coverage of the alleged affair between John Farrell and Jessica Moran. Paper presented at the 10th Summit on Communication and Sport, Phoenix, AZ

Hull, K., Romney, M., Pegoraro, A, & Stilwell, M. (2017, March/April). #SelfPromote: A visual analysis of promotion and advertisement on NBC’s official 2016 Olympic Instagram account. Paper presented at the 10th Summit on Communication and Sport, Phoenix, AZ

Kornegay, V. & Hull, K. (2017, March/April). Gridiron graphics: College football programs use of persuasive edits to recruit players and extend their brands. Paper presented at the 10th Summit on Communication and Sport, Phoenix, AZ

Pegoraro, A., Stilwell, M., Romney, M., & Hull, K. (2017, March/April). Say what?: An analysis of fan discourse on the Official 2016 Olympic Facebook pages of NBC and the CBC. Paper presented at the 10th Summit on Communication and Sport, Phoenix, AZ

Romney, M., Hull, K., Pegoraro, A., & Stilwell, M. (2017, March/April). Nationalism, race, and gender on Instagram: An examination of the official Instagram accounts of American and Canadian Olympic broadcasters. Paper presented at the 10th Summit on Communication and Sport, Phoenix, AZ

Luchsinger, A., & Hull, K. (2016, August). Teaching with Tech: Supplemental journalism instruction for the millennial generation. Paper presented at Association for Education in Journalism and Mass Communication (AEJMC) 2016 National Conference (Scholastic Division), Minneapolis, MN.

Hull, K. (2016, June). Branding techniques used by local television sports broadcasters in their Twitter profiles. Paper presented at the North American Society for Sport Management (NASSM) National Conference, Orlando, FL.

Kim, J. K., Hull, K., & Schmittel, A. (2016, June). Major League Baseball teams’ promotional tactics to get fan engagement on Instagram. Paper presented at the North American Society for Sport Management (NASSM) National Conference, Orlando, FL.

Lee, J. W., & Hull, K. (2016, April). Blazing a trail…or blazing saddles?: A case study of players’ social media response to the decision to drop UAB football. Paper presented at College Sport Research Institute (CSRI) Conference on College Sport, Columbia, SC.

Hull, K. (2016, March). An examination of women’s sports coverage on the Twitter accounts of local television sports broadcasters. Paper presented at the 9th Summit of the International Association of Communication and Sport, Grand Rapids, MI.

Hull, K. (2016, March). Self-presentation techniques of local television sports broadcasters on Twitter. Paper presented at the 9th Summit of the International Association of Communication and Sport, Grand Rapids, MI.

Karimipour, N., & Hull, K. (2016, March). Minimized not medicalized: Media framing of concussions in the NFL on ESPN.com. Paper presented at the 9th Summit of the International Association of Communication and Sport, Grand Rapids, MI.

Reichart Smith, L. M., Hull, K., & Schmittel, A. (2015, March). Fat guys need love too: Examining reactions to Prince Fielder and ESPN The Magazine’s “Body Issue.” Paper presented at the 8th Summit of the International Association of Communication and Sport, Charlotte, NC.

Schmittel, A, & Hull, K. (2015, March). We made mistakes: Investigating the image repair discourse of the NFL in Roger Goodell’s 2014 press conference. Paper presented at the 8th Summit of the International Association of Communication and Sport, Charlotte, NC.

Hull, K. (2014, October). The legal issues regarding Twitter use by college athletes. Paper presented at Popular/American Culture Association in the South Annual Meeting, New Orleans, LA.

Hull, K., & Schmittel, A. (2014, October). Don’t take me out to THAT ballpark:  A financial examination of Tropicana Field. Paper presented at Popular/American Culture Association in the South Annual Meeting, New Orleans, LA.

Schmittel, A., & Hull, K. (2014, August). Tweeting through the good and the bad: An examination of the spiral of silence in the age of Twitter. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting (Graduate Student Division), Montreal, Canada. WINNER: Guido Stempel Award for Graduate Student Division Top Paper

Schmittel, A., & Hull, K. (2014, August). Shit got cray cray #mybad: An examination of the image repair discourse of Richie Incognito during the Miami Dolphins bullying scandal. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting (Sports Communication Interest Group), Montreal, Canada. WINNER: Sports Communication Interest Group Top Student Paper

Armstrong, C. L., Hull, K., & Saunders, L. (2014, August). Victimized on plain sites: Social and alternative media’s impact on the Steubenville rape case. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting (Commission on the Status of Women), Montreal, Canada.

Alston, K., Hull, K., & Palomba, A. (2014, August). Don’t worry, be happy: An examination of journalist message boards. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting (Minorities and Communication Division), Montreal, Canada.

Hull, K. (2014, May). A hole in one (hundred and forty characters): Examining golfers’ Twitter usage during The Masters. Paper presented at the International Communication Association (ICA) National Conference, Seattle, WA.

Hull, K. (2014, May). Social media slam! An examination of World Wrestling Entertainment’s social media strategies. Paper presented at the North American Society for Sport Management (NASSM) National Conference, Pittsburgh, PA

Hull, K., & Schmittel, A. (2014, May). America’s new pastime: How baseball teams are integrating Instagram into their social media efforts. Paper presented at the North American Society for Sport Management (NASSM) National Conference, Pittsburgh, PA

Hull, K. (2014, April). Tickets available: The decline of attendance in college football. Paper presented at the College Sport Research Institute (CSRI) Conference on College Sport, Columbia, SC

Schmittel, A., & Hull, K. (2014, April). Super Bowl 2.0: Fan gratification through professional athlete tweets during the Super Bowl. Paper presented at the Popular/American Culture Association National Conference, Chicago, IL.

Hull, K. (2014, March). #Fight4UNCWSwimandDive: How college athletes used social media to help save their team. Paper presented at the 7th Summit of the International Association of Communication and Sport (IACS), New York, NY.

Reichart Smith, L. M., Hull, K., & Schmittel, A. (2014, March). Form or function? A five-year examination of ESPN The Magazine’s “Body Issue.” Paper presented at the 7th Summit of the International Association of Communication and Sport (IACS), New York, NY.

Schmittel, A., & Hull, K. (2014, March). Twitter and the spiral of silence: An examination of fan tweets during a 2013 NFL rivalry game. Paper presented at Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference, Norman, OK.

Hull, K. (2014, February). The Financial implications of the SEC Network. Paper presented at the University of Alabama Program in Sports Communication Symposium, Tuscaloosa, AL.

Dodd, J. E., & Hull, K. (2014, January). An examination of subject-specific mentoring in high school journalism education. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Scholastic Journalism Division Midwinter meeting, Nashville, TN.

Hull, K. (2013, November). Sports broadcasting classes offered at ACEJMC-accredited journalism programs in 2013. Paper presented at the Broadcast Education Association (BEA) District II Conference, Boca Raton, FL. WINNER: Top Research Paper

Hull, K., & Schmittel, A. (2013, October). A fumbled opportunity? A case study of Twitter’s role in concussion awareness opportunities during the Super Bowl. Paper presented at Popular/American Culture Association in the South Annual Meeting, Savannah, GA.

Hull, K., & Coffey, A. J. (2013, August). Who’s minding the station? An exploration of shared service agreements within U.S. local television markets. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting (Media Management and Economics Division), Washington D.C.

Hull, K. (2013, January). Using Facebook in the classroom. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Scholastic Journalism Division Midwinter Meeting, Tampa, FL.

Non-Academic Publication
The following paper was printed in Quill & Scroll magazine.  It is the most widely circulated magazine devoted exclusively to the field of high school media.

Hull, K. (2013, Spring). Using Facebook in the classroom. Quill and Scroll. 4.

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